This blog is your welcome. We will provide you with all the information we have gathered about Ramraj Cotton. From this blog, you will learn about the history of Ramraj Cotton and the reasons behind its fame and popularity among the people.
Ramraj Cotton is an Indian ethnic wear brand renowned for Ramrajits quality and good fabrics. It is the vision and mission of K.R. Nagarajan, who has brought it to this level through his hard work and dedication. Ramraj is funded by Nagarajan. Ramraj entered the textile business, primarily selling white cotton shirts and dhotis, and gaining attention for the brand. Ramraj Cotton started a textile industry from such a very early stage that it quickly gained market share and proved itself to be a valuable brand. It has gained a reputation as a market leader in the ethnic wear industry. Ramraj Cotton is mainly manufacturing around 4500 to 5000 unique varieties of dhotis or shirts. The popularity of the Ramraj brand, due to its concept completely focused on ethnic wear, also paved the way for other brands like Mr. White, MCR etc. Ramraj Cotton Company exports textile material to Sri Lanka, Singapore and Malaysia,due to which the demand for this brand is increasing not only in India but also abroad.
History of Ramraj cotton
Ramraj Cotton was founded in 1983 by K.R. Nagarajan as Ramraj Khadi Traders, a small office in Tirupur, with the aim of popularizing the traditional Indian dhoti. Ramraj Khadi Traders began operations with a table and chair as its only furniture. It transpired that K.R. Nagarajan felt pity for the weavers living in the Tirupur area due to their precarious livelihood situation. He founded Ramraj Khadi Traders to use the money earned from selling dhotis to help them. K.R. Nagarajan named the company “Ramraj” using the letters in both his name (Nagarajan) and his father’s name (Ramaswamy). In 1987, cotton replaced khadi in the company, after which Ramraj Khadi Traders changed its name to Ramraj Cotton. Now the brand focuses on premium cotton clothing.
Between 1989 and 1994, they expanded their product range to include white shirts, innerwear, men’s kurtas, and many other men’s apparel. In 1999, the brand opened its first exclusive showroom in Tiruppur, Tamil Nadu. Subsequently, prior to the “Salute Ramraj” campaign in 2001, the brand opened exclusive showrooms in several locations across South India, a number of which is now increasing.
In 2019, Indian Prime Minister Narendra Modi wore a Ramraj cotton dhoti during a high-profile meeting with Chinese Communist Party General Secretary Xi Jinping in Mamallapuram. Modi’s fondness for South Indian Tamil traditional ethnic wear ultimately brought the brand into the national spotlight, and this moment subsequently gained international recognition. Along with fashion, he also maintains a traditional look and aura.
Acheviments
In 2022, Narendra Modi also wore a traditional Ramraj-branded dhoti during the inauguration of the 44th Chess Olympiad held in Chennai. Jis is brends ko bahut fitda hota hai poppiyata achak bahut wad gyi. In January 2024, Ramraj announced Kannada actor Rishabh Shetty as its brand ambassador. In 2024, Ramraj announced a partnership with Chennaiyin FC as the presenting sponsor of the Indian Super League.
Ramraj Cotton held a fashion show showcasing models in their distinctive white shirt and dhoti attire. In 2009, around 700 men and women from the Atlanta-based Federation of Tamil Sangams of North America (FeTNA) boarded the ship, where they gathered in large numbers to wear Ramraj brand dhotis, salwars, and saris. Jayaram has been the brand ambassador since around 2010. In 2016, Telugu actor Venkatesh opened the Ameerpet branch of Ramraj Cotton in Telangana as the company’s brand ambassador. Ramesh Arvind was appointed as the brand ambassador in 2021.